About us and what we believe

Values

We believe it all begins with Why, a feeling, an emotion that you cant put into words. Its the why you love to just run. We know that everyone has an inner potential waiting to be unlocked and like Professionals and Elite runners, we also hold that key.

We don’t do ‘Bro Science’

We base our knowledge and education on scientific evidence. Our team of coaches and practitioners have worked with elite and professional athletes worldwide, we don’t do ‘bro-science’. We inform based on the latest evidence based cutting edge research and techniques used by Professional and Elite athletes today. Our team members align with BASES to promote excellence in sports and exercise sciences. We aim to support knowledge sharing through evidence-based practices for better human performance, health, and education.

We do not make prescriptions, we give our clients the facts and practical knowledge which guides and enables them to discover what works for them.

Ethics

We do not advocate the use ANY unregulated performance supplements and we certainly do not recommend the use of ANY illegal and banned substances. Which is why we would only suggest that where supplements are essential to an athletes health and performance we would only recommend using supplements which have been tested and trusted by Informed Sport.

Credibility

Licensed by British Athletics for Leadership in Running, we work on the principle that you as the recreational and non professional running enthusiasts should have the same access to the tools and techniques as those that seem ‘super human’ this includes knowledge around training, nutrition, supplementation and recovery insights to allow you to be your personal best.

Our Partners

We work closely with trusted partners to ensure that we provide the best experience possible and give the reassurance that we use partners who work with Professional and Elite Athletes and follow the same ethics as us.